5 Uncommon Marketing Strategies For Small Business.

Nowadays, small business owners are struggling to get their businesses in front of their main or potential audience. And this is happening because the marketing strategies that most small business owners use are being dominated by big brands or well established brands. If you are one of them, and your business isn’t growing despite spending tons of money on marketing, then you need to re-strategies and start doing the opposite. Stop using the popular marketing strategies like Facebook Ads, and start using the uncommon but highly effective marketing strategies I will be showing you in this article. Those uncommon marketing strategies are.

1. Utilize Facebook Ads For Market Research.

Market research is a vital step for any small business looking to grow and reach more customers.

Market research is the process of gathering useful information about customers needs and preferences. It helps you know what type of strategies your competitors use, it tells you what works and what doesn’t and also makes you understand your audience before marketing your products to them. Facebook is one of the best platforms for thorough market research.

How to do market research.

• Spy on competitors ads…. /Bigspy is the best tool for spying on competitors ads/
• Analyze audience interest through video ads.
• Run split tests to measure response to your messaging.
• Test the conversion potential of your product using web conversion ads.

1. Develop Video Marketing Strategy.

In order to remain competitive and relevant, it is essential to incorporate video marketing into your strategy. Video content gets the most engagement because of how it is for your audience to understand the information.

Why you should use video marketing.

• Videos can easily go viral on social media, more than images and text combined.
• Consumers trust brands with videos more than brands without.
• More than 60% of consumers are more likely to make a purchase after watching a video about the product.
• Videos increases click through rate of email marketing.
• Video is a powerful tool for audience retention.

Video marketing has taken the place of content marketing, and it is here to stay. So you need to flow with the trend. Though you need to make your videos stand out among others, so as to get the most out of this strategy.

Here are some tips for good video marketing:

• Keep your videos short. [30 seconds to 1 minute video is perfect]
• Optimize your videos for all social media platforms.
• Go straight to the point.
• Target your potential audience.
• Make your videos more interactive
• Add subtitles to your videos.
• Add an attention grabbing call to action at the end of your videos.

You can hire professionals on fiverr, to create quality marketing videos for you. And then post them on YouTube, Instagram, Facebook, TikTok, and Twitter.

1. Utilize Email Marketing Strategy.

Email marketing has been the most powerful small business marketing tool for years. In fact, over 80% of small businesses report that email is the primary traffic generation and retention tool. Despite the rumors about the dismissal of email marketing, It is still projected that email users will hit 4.3 billion by the end of 2023. So if you haven’t started marketing your business through email, now is the right time to start. Sign up for ActiveCampaign or Getresponse to start email marketing.

Email marketing is considered the best Re-engagement tool for small businesses. Because it converts prospects into customers, it turns one-time buyers into loyal customers, and most importantly, it helps build a concrete long term relationship with your customers.

1. Learn To Use SMS Marketing Strategy.

Though this might sound strange to some people. But it is no doubt that people are getting more attached to their phones every day by day. And this makes text messages (SMS) become the most direct line of contact with customers.

SMS marketing is the process of sending promotional campaigns for marketing purposes through messages. SMS marketing messages are sent from short codes instead of full telephone numbers. These short codes are commonly 5–6 digits, and can be shared among multiple senders or associated with just one sender.

Why you should start using email marketing.

• Over 80% of adults own a smartphone, so this is an excellent way to reach out to customers directly.
• It has a high engagement rate of over 90%.
• Customers will get to see your message and read it within 5 minutes of receiving it.

1. Consider Seo Marketing.

Seo marketing is one of the most powerful marketing strategies for any business. It is the process of optimizing your website or product page for search engines such as google, bing and yahoo, so as to rank high on search queries.

There are over 40,000 search queries on Google every second, so if your website or business is well optimized, you can easily drive free organic traffic and generate sales from this strategy. Though Seo is easier said than done, so you need to learn how to optimize your contents so as to get the most out of this method.

Here are some quick Seo marketing tips for business.

• Create a Google my business account.
• Write quality contents on your website ( this can be a blog post, product reviews or product description).
• Request reviews from your customers.
• Focus on long-tail keywords so as to rank fast.
• Tag your location.

The bad news is that Seo may take a long time to start seeing good results, but the good is it pays off in the long run.

Conclusion:

Here is a quick recap on this article.

5 Uncommon Marketing Strategies For Small Business.

1. Facebook Ads Market Research.
2. Video marketing strategy.
3. Email Marketing Strategy.
4. SMS Marketing Strategy.
5. Seo Marketing.

You can start by picking one, or utilize all the techniques and get the most from your marketing strategies.

I hope I provided some valuable content.

Hang around for more business tips and tricks.